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Muaj neeg coob zuj zus yuav khoom hauv online, kev muag ncuav mog qab zib hauv Is Taws Nem tau dhau los ua ib feem tseem ceeb uas pab kev lag luam ci khoom noj kom loj hlob. Tab sis cov ncuav mog qab zib yooj yim tawg thiab hloov pauv, yog li kev xa lawv yog ib qho teeb meem loj uas ua rau kev lag luam tsis loj hlob. Raws li "2024 Baking E-commerce Logistics Report," 38% ntawm cov lus tsis txaus siab yog hais txog cov ncuav mog qab zib tawg - qhov no tshwm sim vim tias lub ntim khoom tsis zoo. Txhua xyoo, qhov no coj ntau txhiab yuan hauv kev poob. Tam sim no muajcov rooj noj mov rectangularLawv tsis yog tsuas yog ib hom khoom ntim khoom zoo dua xwb. Hloov chaw, lawv muab txoj hauv kev zoo rau kev yuav khoom hauv online. Lawv yeej daws cov teeb meem kev xa khoom uas kev lag luam tau muaj ntev lawm.
Kev daws teeb meem peb qhov tseem ceeb ntawm kev xa khoom lag luam hauv online
Kev yuav khoom qab zib hauv online muaj teeb meem tshwj xeeb hauv cov txheej txheem xa khoom. Txij ntawm lub khw muag khoom qab zib mus rau tus neeg yuav khoom, cov ncuav mog qab zib yuav tsum dhau tsawg kawg tsib kauj ruam: kev cais (muab cov khoom tso rau hauv kev txiav txim), kev tsiv, thiab kev xa khoom. Yog tias tib neeg tsis tuav cov ncuav mog qab zib kom raug hauv ib qho ntawm cov kauj ruam no, cov ncuav mog qab zib tuaj yeem tawg. Muaj peb qhov teeb meem loj: cov ncuav mog qab zib tawg, roj xau, thiab tsis tau tiv thaiv zoo thaum lub sijhawm xa khoom. Cov teeb meem no ua rau cov neeg yuav khoom tsis zoo siab thiab ua rau lub npe zoo ntawm lub hom lag luam puas tsuaj.
Cov ncuav mog feem ntau vau vim lawv qhov chaw txhawb nqa tsis ua haujlwm zoo. Ib txwm muajlub rooj tsavxwm ncuav mog qab zib puag ncigtsis tuav tau qhov hnyav ntau. Thaum cov ncuav mog qab zib ntau txheej raug tsiv (thiab kev caij tsheb tsis zoo), lawv qhov chaw nruab nrab ntawm qhov hnyav yooj yim hloov. Qhov no ua rau cov mis hloov pauv thiab cov txheej hauv nruab nrab vau. Ib lub npe lag luam ncuav mog qab zib tau ua ib qho kev sim: Lawv sim 30 feeb ntawm kev xa khoom. Rau cov ncuav mog qab zib ntawm cov tais puag ncig, 65% vau me ntsis lossis ntau. Tab sis rau cov ncuav mog qab zib ntawm cov laug cam plaub fab (tib yam tuab li cov voj voog), 92% tseem nyob ruaj khov. Cov duab plaub fab ua rau lub tais kov ntau dua ntawm lub ncuav mog qab zib hauv qab. Qhov no nthuav qhov hnyav ntawm lub ncuav mog qab zib sib npaug ntawm tag nrho lub tais. Ntxiv mus, lub rooj tsavxwm plaub fab muaj ntug siab 1.5cm uas tiv thaiv cov khoom kom tsis txhob nchuav. Nws zoo li "phaj + laj kab me me" - muab ob hom kev tiv thaiv. Txawm tias kev xa khoom nres tam sim ntawd lossis muaj lwm yam kev co, lub ncuav mog qab zib yuav tsis txav yooj yim.
Kev xau roj yog qhov txhawj xeeb rau kev huv huv ntawm cov zaub mov thiab kev zoo nkauj ntawm cov khoom ntim. Cov roj thiab cov kua txiv hmab txiv ntoo hauv cov ncuav mog qab zib muaj feem xau vim qhov kub thiab txias hloov pauv. Cov tais ntawv ib txwm muaj feem nqus cov roj, ua rau cov qauv mos thiab ua rau lub thawv sab nraud puas tsuaj.
Tus yuam sij rau kev tiv thaiv cov ncuav mog qab zib thaum lub sijhawm xa khoom yog kom muaj peev xwm tiv taus kev cuam tshuam. Kev sib sau ua ke thiab khaws cov pob khoom yog ib txwm muaj hauv kev xa khoom online - thiab qhov no xav tau cov ntim khoom uas tuaj yeem tuav tau ntau qhov hnyav. Cov laug cam ncuav mog qab zib plaub fab muaj zog dua vim lawv muaj peb txheej: - Txheej sab saud yog 250g ntawv kraft xa tuaj (nws ua rau lub rooj tsavxwm tawv). - Txheej nruab nrab yog ntawv corrugated (hom uas muaj cov quav me me, uas ua rau cov kev cuam tshuam mos). - Txheej hauv qab yog 200g grey-backed white board (nws ua rau lub rooj tsavxwm tiaj tus). Nrog cov qauv no, ib lub rooj tsavxwm ncuav mog qab zib 30cm x 20cm tuaj yeem tuav tau 5kg yam tsis hloov pauv duab. Qhov no ua tau raws li qhov xav tau ntawm kev sib sau ua ke cov pob khoom ceev. Ib lub khw muag khoom noj tshiab hauv online tau sim: lawv tau poob cov pob khoom ncuav mog qab zib los ntawm 1.2 meters siab. Tsuas yog 12% ntawm cov pob khoom nrog cov laug cam ncuav mog qab zib plaub fab muaj cov npoo lossis ces kaum tawg. Qhov ntawd qis dua qhov nruab nrab ntawm kev lag luam ntawm 45%.
Cov Kev Zoo Ob Zaug ntawm Kev Tsim Kho Tshiab thiab Kev Pabcuam Tshwj Xeeb
Qhov zoo ntawm cov rooj ua ncuav mog qab zib plaub fab tsis yog tsuas yog daws cov teeb meem uas twb muaj lawm xwb, tab sis kuj yog lawv lub peev xwm hloov pauv tau yooj yim kom tau raws li qhov xav tau sib txawv. Qhov laj thawj uas lawv muaj cov qauv ruaj khov yog vim tias cov ntaub ntawv tshawb fawb thiab kev tsim qauv engineering tau sib koom ua ke zoo heev.
Thaum nws los txog rau kev xaiv cov ntaub ntawv, cov khoom no muaj peb hom kev xaiv tshwj xeeb: - Tus qauv yooj yim siv 350g daim ntawv dawb. Nws zoo rau cov ncuav mog qab zib me me, ib txheej. - Tus qauv txhim kho siv 500g daim ntawv sib xyaw. Nws ua haujlwm rau cov ncuav mog qab zib ua kev zoo siab nrog txog peb txheej. - Tus qauv tseem ceeb siv cov ntawv honeycomb uas muaj kev nyab xeeb rau zaub mov. Nws cov duab honeycomb rau sab nthuav tawm qhov siab, yog li nws tuaj yeem tuav cov ncuav mog qab zib loj, kho kom zoo nkauj nrog 8 lossis ntau txheej. Ib lub studio ci khoom qab zib tau hais tias kev siv lub rooj tsavxwm ncuav mog qab zib tseem ceeb tau xa cov ncuav mog qab zib fondant rau txheej mus rau lwm lub xeev - qee yam uas ua tsis tau ua ntej.
Kev hloov kho qhov loj me ua rau cov qauv ntim khoom qub tsis muaj kev txwv. Siv cov cuab yeej txiav digital, cov lus qhia ntawm lub rooj ncuav mog qab zib tuaj yeem hloov kho kom raug rau qhov loj me ntawm lub pwm ncuav mog qab zib, nrog qhov yuam kev tsawg kawg nkaus ntawm 0.5 hli. Rau cov ncuav mog qab zib uas ua raws li koj xav tau, kev sib xyaw ua ke "lub hauv paus plaub fab + lub npoo uas ua raws li koj xav tau" kuj muaj, tswj kev ruaj khov ntawm cov qauv plaub fab thaum ua raws li cov kev xav tau tshwj xeeb. Ib lub npe nrov ntawm lub ncuav mog qab zib hauv Beijing tau hloov kho lub rooj ncuav mog qab zib 28cm x 18cm rau nws lub npe nrov "Starry Sky Mousse." Ntug yog laser-engraved nrog lub qauv planetary orbital, ua rau lub ntim khoom nws tus kheej yog ib feem ntawm lub hom.
Kev luam ntawv tus kheej kuj ua rau cov hom lag luam muaj nqis ntau dua. Nws txhawb nqa cov txheej txheem xws li kev kub stamping (luam ntawv nrog hlau kub), UV luam ntawv, thiab embossing (ua kom cov qauv tawm). Cov hom lag luam tuaj yeem muab lawv cov logos, cov dab neeg khoom, thiab txawm tias QR codes rau hauv tus qauv tsim. Ib lub npe khoom qab zib tshoob zoo hauv Shanghai luam tawm cov duab tsaus nti ntawm ob niam txiv lub tshoob kos duab rau ntawm lub rooj tsavxwm ncuav mog qab zib. Lawv kuj ntxiv hnub tim nrog kev kub stamping. Qhov no ua rau lub ntim khoom yog ib feem ntawm kev nco txog kev tshoob kos. Tus qauv tshiab no ua rau tus lej ntawm cov neeg siv khoom yuav dua nce 30%.
Kev Tsim Kho Tus Nqi Raws Li Cov Qauv Lag Luam
Tam sim no kev ua lag luam ci khoom noj tab tom hloov ntawm "kev yuav kom saj" mus rau "kev yuav kom paub dhau los." Raws li daim ntawv tshaj tawm kev lag luam ci khoom noj Meituan, txog xyoo 2024, cov neeg siv khoom yuav them 47% ntau dua rau "qhov tsos ntawm lub ncuav mog qab zib" dua li xyoo tas los. Thiab lawv qhov kev xav tau "ncuav mog qab zib tuaj txog hauv qhov zoo" yuav ncav cuag 92%. Qhov sib txawv no xav tau cov kev daws teeb meem ntim khoom uas sib npaug qhov zoo nkauj thiab kev siv tau.
Lub tswv yim tsim ntawm cov rooj noj mov uas muaj duab plaub fab zoo li lub rooj noj mov no haum rau qhov xav tau no zoo heev. Lawv cov kab duab yooj yim mus zoo nrog ntau hom ncuav mog qab zib - los ntawm cov ncuav mog qab zib yooj yim nrog buttercream mus rau cov ncuav mog qab zib European zoo nkauj nrog cov kho kom zoo nkauj. Lub hauv paus plaub fab ua rau lub ncuav mog qab zib zoo li tshwj xeeb. Piv nrog cov tais puag ncig, cov duab plaub fab yooj yim dua rau kev muab tso rau hauv cov thawv khoom plig. Nws kuj txo qhov chaw khoob thaum lub sijhawm xa khoom thiab tso ntau chav rau kev kho kom zoo nkauj. Ib lub npe lag luam ci khoom qab zib muaj tswv yim "Constellation Cake" series siv qhov chaw tiaj tus ntawm cov rooj noj mov plaub fab. Lawv muab cov khoom dai hnub qub noj tau rau nws. Qhov no ua kom ntseeg tau tias cov ncuav mog qab zib nyob hauv lawv cov duab qub tom qab xa khoom. Yog li ntawd, cov ncuav mog qab zib tau txais kev saib xyuas ntau dua 200% ntawm kev tshaj xov xwm hauv zej zog.
Qhov kev siv tau ntev no kuj tau tsim cov xwm txheej tshiab rau cov neeg siv khoom. Cov rooj noj mov plaub fab uas ua los ntawm cov khoom siv lwj tau siv tau ncaj qha ua cov tais noj mov. Lub npe khoom noj qab zib niam txiv-menyuam "DIY Cake Set" muaj lub phaj faib nrog cov kab txiav zoo li duab tas luav, uas tso cai rau cov niam txiv thiab cov menyuam sib koom noj ncuav mog qab zib yam tsis tas yuav siv cov riam ntxiv. Tus qauv tsim no ua rau tus nqi ntawm cov khoom nce ntxiv 15%.
Kev tsim cov khoom siv tshiab thaum tib neeg mob siab rau ib puag ncig qhia txog nws qhov tseem ceeb. Cov khoom no siv daim ntawv nrog daim ntawv pov thawj FSC thiab cov kua dej. Nws tuaj yeem tawg tau ntuj tsim 90% ntawm lub sijhawm, uas haum rau qhov cov neeg siv khoom xav tau tam sim no - ua kom zoo rau ib puag ncig. Tom qab ib lub npe lag luam pib siv lub rooj sib tham ua lub rooj sib tham ua lub voj voog uas tsis ua rau ib puag ncig puas tsuaj no, kev tshawb fawb txog ntau npaum li cas cov neeg nyiam lub npe pom qee yam. "Kev ntim khoom uas tsis ua rau ib puag ncig puas tsuaj" yog qhov uas tib neeg hais txog feem ntau ua ib qho zoo, ua rau 27%.
Daim Ntawv Thov Benchmark hauv Cov Xwm Txheej Siab Tshaj Plaws
Hauv cov chaw zoo nkauj uas qhov zoo yog qhov tseem ceeb tshaj plaws, cov laug cam ncuav mog qab zib plaub fab qhia lawv tus nqi. Ntawm 2024 Hangzhou International Wedding Expo, lub ncuav mog qab zib tshoob kos "Golden Years" uas yog hom lag luam ua khoom qab zib saum toj kawg nkaus tau tham ntau yam. Lub ncuav mog qab zib no siab 1.8 meters thiab muaj rau txheej. Nws siv sijhawm 40 feeb los ntawm lub chaw ua haujlwm mus rau lub rooj nthuav qhia. Thaum kawg, nws zoo nkaus li zoo meej - thiab qhov ntawd yog vim lub rooj ncuav mog qab zib plaub fab uas ua raws li kev cai uas txhawb nqa nws ua qhov tseem ceeb. Qhov ua rau qhov kev daws teeb meem no tshwj xeeb yog nws peb qhov kev tsim tshwj xeeb: - Lub rooj ncuav mog qab zib hauv qab yog ua los ntawm 12mm tuab honeycomb cardboard. Nws tuaj yeem tuav tau txog 30kg. Muaj plaub ceg txhawb nqa zais kom nthuav tawm qhov siab. - Txheej nruab nrab muaj cov tuab sib txawv. Nws mus ntawm 8mm tuab ntawm hauv qab mus rau 3mm tuab ntawm sab saum toj. Qhov no ua rau lub rooj tsavxwm muaj zog thiab ua rau nws sib dua. - Qhov saum npoo muaj zaj duab xis kub uas muaj kev nyab xeeb rau zaub mov. Nws phim cov khoom dai kub ntawm lub ncuav mog qab zib. Cov npoo raug txiav nrog cov qauv lace siv laser. Qhov no ua rau lub ntim khoom thiab lub ncuav mog qab zib zoo li ib qho. Tus thawj coj ntawm lub hom lag luam hais tias, "Ua ntej, cov ncuav mog qab zib loj zoo li no tsuas yog ua tau ntawm qhov chaw uas lawv siv. Cov laug cam ncuav mog qab zib plaub fab cia peb xa cov ncuav mog qab zib zoo tshaj plaws. Tam sim no peb tuaj yeem txais cov xaj los ntawm 50 kilometers deb, tsis yog 5 kilometers xwb."
Rau cov khoom plig ua lag luam, cov rooj noj mov uas muaj duab plaub fab kuj coj kev xav tsis thoob. Ib lub tuam txhab nyiaj txiag tau ua ib lub ncuav mog qab zib los ua tsaug rau nws cov neeg siv khoom. Nws siv lub rooj noj mov uas muaj duab plaub fab nrog kev luam kub thiab embossing (ib txoj hauv kev los ua kom cov qauv sawv tawm). Lub rooj noj mov muaj lub logo ntawm lub tuam txhab thiab cov lus "Ua Tsaug" rau ntawm nws. Tom qab tib neeg noj cov ncuav mog qab zib, ntau tus khaws cov rooj noj mov kom siv ua cov thav duab tshwj xeeb. Tus qauv tsim no - cia tib neeg siv lub rooj noj mov dua - tau ua rau ntau tus neeg paub txog lub tuam txhab rau ntau tshaj peb lub hlis. Los ntawm kev daws teeb meem kev xa khoom mus rau kev ntxiv tus nqi rau cov hom, cov rooj noj mov uas muaj duab plaub fab tab tom hloov pauv qhov kev ntim khoom noj qab zib hauv online zoo li cas. Lawv tsis yog ib yam dab tsi los tuav lub ncuav mog qab zib xwb. Lawv kuj pab cov hom thiab cov neeg siv khoom muaj kev paub zoo dua ua ke. Thaum cov lag luam ci khoom noj hauv online txuas ntxiv loj hlob, lub tswv yim tshiab thiab muaj txiaj ntsig no yuav dhau los ua ib feem tseem ceeb los pab cov tuam txhab sib tw ntau dua.
Lub sijhawm tshaj tawm: Cuaj hlis-15-2025